BIG JUMP

A symbolic dive into rivers and lakes organized contemporarily all over Europe in order to sensitize the public opinion about the quality of water and to recover the capacity to swim in waterways. The Big Jump, which is a European campaign made by the European Rivers Network (ERN) and used specifically in large cities, invites citizens to take control of their rivers once again by simply going for a swim. This was a common and natural activity up until 30 years ago, but today, with highly polluted waterways, it has generated screams of dismay and protest. These protests are directed mainly towards local administrations who are invited to consider rivers not only as empty urban spaces, but as a precious natural resource. They are also invited to get involved in water purification programs which would allow citizens to swim in them once again.

The next collective dive is foreseen for July 12, 2009.

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